Packaging rebranding
Year: 2022 for Emma The Sleep Company
Emma launched a major rebrand and we dedicated ourselves to
refining all aspects, including
the packaging design.
Moving away from the familiar dark blue hues, to bright orange tones at sunrise. This decision not only revitalizes the visual identity, but is also closely linked to the core message of promoting personal awakening and growth.
Moving from the previous dark blue packaging to a more minimalist approach, by using untreated, recyclable cardboard with less print.
Building on the new brand identity and the redesign of the mattress packaging, we extended our efforts to the development of packaging for accessories and other products. Including packaging design for a promotion during a major discount campaign for pillows and duvets.
